Creative: Where do good ideas come from?

It’s the beginning of the year again and for some reason, the idea of innovation and creativity always comes to the fore. It’s a topic that gets a lot of pickup from disparate backgrounds.

For me, creativity has always been about being artistic, so trying to be innovative in tech has been a bit of a challenge. So why is creativity important and how do we harness it in our every day lives?

Thanks to the following guests for participating:

Mark Earls, one of the leading thinkers about brands, marketing and mass behaviour, and co-editor of Creative Superpowers. Here is the full interview:

Esin Huseyin, Creative Copywriter in advertising company VaynerMedia

David Waters, coach and psychotherapist from The School of Life, a global organisation offering advice on life issues to professionals. Contact School of Life for more information.

Here are some of the resources from the show:

Gordon Prize-winning author and academic Dr Tina Seelig at a Ted Talk in 2012:

The Second City Executive Vice President Kelly Leonard at a Ted Talk in 2016:

Books looked at this week:

Laura Jordan Bambach, Mark Earls, Daniele Fiandaca, and Scott Morrison: Creative Superpowers: Equip Yourself for the Age of Creativity

Dr Tina Seelig: InGenius: A Crash Course in Creativity

Kelly Leonard and Tom Yorton: Yes, And: How Improvisation Reverses “No, But” Thinking and Improves Creativity and Collaboration–Lessons from The Second City

PS. I do not receive commission for reviewing books and talks.

Published by suswatibasu

Suswati Basu is a writer, journalist, producer and feminist activist residing in London. She has written for the Guardian, Huffington Post and the F-Word blogs, and has worked for various media outlets such as the BBC, Channel 4 and for ITV News/ITN. She currently works as a senior intelligence expert.

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