It’s the beginning of the year again and for some reason, the idea of innovation and creativity always comes to the fore. It’s a topic that gets a lot of pickup from disparate backgrounds.
For me, creativity has always been about being artistic, so trying to be innovative in tech has been a bit of a challenge. So why is creativity important and how do we harness it in our every day lives?
Thanks to the following guests for participating:
Mark Earls, one of the leading thinkers about brands, marketing and mass behaviour, and co-editor of Creative Superpowers. Here is the full interview:
Esin Huseyin, Creative Copywriter in advertising company VaynerMedia
Here are some of the resources from the show:
Gordon Prize-winning author and academic Dr Tina Seelig at a Ted Talk in 2012:
The Second City Executive Vice President Kelly Leonard at a Ted Talk in 2016:
Books looked at this week:
Laura Jordan Bambach, Mark Earls, Daniele Fiandaca, and Scott Morrison: Creative Superpowers: Equip Yourself for the Age of Creativity
Dr Tina Seelig: InGenius: A Crash Course in Creativity
Kelly Leonard and Tom Yorton: Yes, And: How Improvisation Reverses “No, But” Thinking and Improves Creativity and Collaboration–Lessons from The Second City
PS. I do not receive commission for reviewing books and talks.